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Once you’ve created your plan, we’ll provide you with a gift purchase link. You can add this link to your own website or Memberful-hosted site. Customers will use the link to purchase a subscription as a gift for someone else. Memberful handles the payment form, automatic renewals, and everything related to the membership.

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Which plans are giftable?

Gift links are disabled for certain types of plans.
Gift links enabled ✅Gift links disabled ❌
Standard, recurring plansGroup plans
Plans with Choose What You Pay enabledPlans with a fixed number of payments
One-time payment plansPlans that renew on a specific day of the month

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Sell gifts on a non-WordPress website

1

Select a plan

From your Memberful dashboard, go to Revenue → All plans and select a plan.
Plan Settings
2

Copy gift purchase link

Under the plan’s summary, copy the gift purchase link.
Add a link to buy a gift
3

Add link to a button

Add the link to a button on your site using your website builder.

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Sell gifts on a WordPress site

1

Click Memberful editor button in WordPress dashboard

From your WordPress dashboard, open a post or page and click the Memberful editor button.
Memberful editor
2

Select Buy Gift shortcode

Select the Buy Gift shortcode and choose your plan from the dropdown.
Buy gift shortcode
3

Enter link text

Enter your link text and click OK.
Gift link text
You can also copy the gift purchase link and use it with button options provided by your WordPress theme as described in the previous section. If your theme doesn’t support button creation, consider installing a plugin like MaxButtons.

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Sell gifts on your hosted member site

You can create a customized subscription page hosted by Memberful. In the additional content section of that page, you can add the gift purchase link (copied from your Memberful dashboard as described earlier).
Add a gift link to the additional content section
Learn more about creating a subscription page. Alternatively, you can create a dedicated page to promote gift subscriptions using Memberful. These pages support banners where you can include a title, subheading, background image, and a call-to-action button. Simply add your gift purchase link to the button in the banner block.
Add a gift button to a page
Get step-by-step guidance for building pages on your hosted member site. Related help docs:
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