Carefully managing price increases is essential for sustaining and growing a successful membership program. With thoughtful communication and the right approach, these changes can be well-received and help members feel respected, valued, and informed. Check out Operator for best practices and key components of price increases!
Change plan price for all members
To update a plan’s price for all members, navigate to Revenue → All plans, select a plan, and click Plan Settings. Change the price, save your changes, and the new rate will apply to both new members signing up, and existing members on their next renewal charge.
Change plan price for new members
If you want to change the price for new members while keeping the original price for current members, create a new plan at the new pricing and update the plan purchase links on your site. Then, in the plan settings of the old plan, uncheck Available for purchase to prevent new signups.

Admins can still manually subscribe a member to a plan that isn’t available for sale from the dashboard.